Gouache creates specialty bags, accessories, and wearables for your city life & urban adventures.

From work needs in the daytime, to social engagements at night, to weekend adventures and hobbies - Gouache provides thoughtfully-designed, reliable products that accompany you everywhere. 

The Story So Far

Though it has been a decade since they first introduced the unique method of waxed canvas hand-crafting to the local bag industry, Gouache continues to evolve in style and craftsmanship, while staying committed to creating modern classics for contemporary urban life.

Gouache’s success can be traced back to the passion and vision of owners Louie Poco and Ann Enriquez-Poco. What started as an impulse for Louie to find a sensible and functional camera bag back in 2013 turned into an inspired entrepreneurial idea: Why not create our own bag?

A successful crowd-funding stint with The Spark Project led them to partnerships with local Marikina bag makers and artisans to create the first few bags in the now unmistakable “Gouache waxed canvas and leather” style. Their collaboration extended not only to design, but also to project management solutions and market opportunities.

Today, the expansive Gouache catalog includes, camera bags, satchels, pouches, aprons, purses, totes, and many other versatile products made for those who live and thrive in the city.

Special thanks to the Spark Project Team

Patch Dulay
Krz Lopez
Ian Corpuz
Pao Agloro
Noreen Bautista
RJ Aquino
Chux Gaza
Samantha Lim


We would like to thank our supporters

Rennel Salumbre
Kim Patricia Silang
Roehl Nino Bautista
Patricia Stevenson
Jaime Antonio Nadal
Gil Russel San Padro
Eduvigis Ana Rivera
Aimee Lyn Tolentino
Michael Vincent Lee
Andres Pinga
M. John Espiritu
Daniel manicad
Kimberly Mendero
Guillermo Luz
hanna Fernando Pacua
Anthony John Rodriguez
Ian Rica Roxas
Eugene Perez
Terry Tai
Rolando Poco
Tal De Guzman
Olay Rullan
Ferlyn Landoy
Dean Erick R. Ignacio
Kelvin Go
Patch Dulay
Therese Valmonte
Remigio Ancheta III
Denise Llanos Dee
John Truman Tan
Julienne D. Mumar
Je Ombao
Natalya Ng
Genevieve Matabang
Ma. Kristine Alfonsine S. Bangsal
Felicia Angela Roque
Richard Co
David Cuenco
Nikko Allen Pascua
Allan Malubay
Darrell Baet
Marilyin Aquino
Kevin Choi Herrera
Lawrence Toledo
Quintin Jayson Roxas
Paula Marie Beredo
Luis Alphonso Gaza
Mark Ong
Elmer Shox
Briann Paolo Dy
Emmanuel Escalona Jr.
Sheila Mae Buenafe
Marriana Pascua
Irvinne Redor
Suzzane Rona Bermudez
RJ Aquino
Jennifer Non
Jan Michael Co
Lourdes Ti Yu
Kristin Militante
Patrick Cua
Jan Albert Galang
Patricia Regine Chung
Luzminda Dela Rama
Thomas Graham
Anselmo David Ultra

The Creation Process

STAGE 1

Gouache creates initial sketches for a product that can strike a balance between form and function. For each product idea, they usually have a specific target customer in mind, like photographers, artists, office urbanites, and more.

STAGE 2

They meet with the bag makers and artisans to discuss the best strategy to have the product come to life. They talk about revising the designs, sourcing of materials, and costing.

STAGE 3

They assemble and test a prototype of the product. Gouache's main materials historically revolve around waxed cotton canvas, genuine cow leather, and brass or antique finish hardware. They’ve also started exploring new materials like nylon fabric.

STAGE 4

The product undergoes heavy testing for a few weeks, and Gouache along with the artisans make iterations and revisions whenever necessary until they see that it is fit for production.

STAGE 5

Production and quality control begins. It can take up to a month for a bag maker to produce 100-150 units of a certain product, and they constantly check to ensure there are no defects or faults.

STAGE 6

The Gouache products are then ready for distribution!

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@gouachebags

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